<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=576707609172244&amp;ev=PageView&amp;noscript=1">

The Surge - Storm Stanley's Blog

Counting the Costs of a Marketing Department

Posted by Dstorm on Oct 25, 2016 11:25:10 AM

When starting a business, you were probably conservative, knowing you couldn’t spend more than you can afford. But once you’ve moved pass the danger zone of a new business, you forget your conservative ways and dream bigger than ever before. You want to roll with the big guys, so the temptation is to emulate them

Read More

Topics: internal marketing hiring, costs to hire marketing inhouse, costs of a marketing department

What You Need to Know About Hiring Marketing Staff: When You Should...and when you shouldn’t

Posted by Dstorm on Oct 13, 2016 9:53:07 AM

We want your business. Obviously. But when your company is stable enough to develop a Marketing Department, we also want to make sure you do it the right way.

Read More

Topics: marketing team, hiring amarketing team, when to hire a marketing team

Using the Search Console Part 2

Posted by Shawn Wininger on Sep 1, 2016 7:28:45 PM

If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority. In our previous article, you learned step-by-step how to set up a Google Search Console account.

Read More

Topics: seo, search console

What is Google's Search Console?

Posted by Shawn Wininger on Aug 19, 2016 5:00:00 PM

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

Read More

Topics: seo, search console, search engine optimization

Google Analytics: The Basics

Posted by Dstorm on Aug 3, 2016 10:33:01 AM

In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. If you missed it click here

Assuming you have set it up and left it for a number of days to start tracking the data, this is a guide to the initial metrics and how they impact your website.

Read More

Topics: Web Design, google analytics, website health

Website Checkup: Setting up Google Analytics

Posted by Dstorm on Jul 11, 2016 2:54:33 PM

Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that can show you who and how people are getting to your site, but Google’s Analytics are the ones you want to pay attention to, and bonus, it’s free.

Read More

Topics: Web Design, google analytics

SPOTTER:  What's the Difference?

Posted by Dstorm on May 24, 2016 7:00:00 AM
Our Spotter project went live on Kickstarter Friday, and coming out of the weekend, we're already at 92.5% of our goal!  Let's take a look at how Spotter changes the current process for advertisers.
Read More

Topics: Spotter

Local Advertising's Must-Know Tools

Posted by Dstorm on May 12, 2016 11:00:00 AM
We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg.
Most businesses using local advertising aren't full-time marketers.  They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of many - and keeping up with new marketing and advertising possibilities probably isn't going to make this week's to-do list.  There's SO MUCH daily innovation - it's difficult for those of us who are full-time marketers to keep up.  What this usually means for local advertisers is that - whatever level of understanding was achieved when they first started advertising has become permanent.  They made sense of the resources at hand and moved on to the next item on their list.  That might've been five years ago.  Sometimes ten.  Even twenty.  For the majority of advertisers we talk to, five years seems to be about right.  So, what's popped up in the past five years that you REALLY need to know about?
Read More

Topics: Local Advertising

Where do I start? Part Deux

Posted by Dstorm on Apr 28, 2016 6:00:00 AM

In Where do I start?  Part one, you learned that the first step is to perform a high-level overview of what you're doing right now.  In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. 
You may be thinking, "can't I just start on Part Deux, because I'm already here."  Well sure ya can!  We actually find that it's best to take some time between the two steps and start with a blank slate when you build the ideal plan.  In order to really come up with the ideal plan, you have to forget about everything you're doing right now. 
Think "launch mode."  Start from scratch.  Knowing what you know now, what would you do differently if you were starting over? 
Read More

Topics: marketing strategies

All of Our 2016 JACC Banquet Videos - Right Here!

Posted by Dstorm on Apr 22, 2016 1:54:36 PM

We had a blast at the 2016 Joplin Area Chamber of Commerce Annual Banquet!  We've had the pleasure of working with the Chamber to develop videos for the event every year.  It's a mad sprint of day-long shoots and overnight edits (thanks Red Bull), but it's always well worth it to be a part of such a great event.

Read More

Topics: video production