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The Surge - Storm Stanley's Blog

More behind the scenes details: THE special effects

Posted by Dstorm on Dec 2, 2016 12:00:00 PM

If you enjoyed our last behind the scenes video, we've got a treat for you! In this video, Shane, our "video graphics master," takes you even deeper into the Downstream Casino Commercial and gives you a look at some of the special effects that pushed this project over the top! (If you haven't seen the full commercial yet, click here, or to watch the first BTS video, click here.)

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Topics: video production, commercial production, video graphics, motion graphics, special effects

Wicked cool project: behind the scenes

Posted by Dstorm on Nov 18, 2016 1:26:24 PM

By now you've probably seen (or at least heard about) that awesome new commercial that "someone" produced for Downstream Casino's New Year's Eve Party, and wondered how in the world they did it. Well, it's your lucky day, because that "someone" was us and we've revealed some of the secrets behind this wicked cool project in this behind the scenes video! (If you haven't seen the commercial yet, click here to watch it first.)

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Topics: Storm Stanley Blog, video production, commercial production, sound effects, behind the scenes, special effects

Counting the Costs of a Marketing Department

Posted by Dstorm on Oct 25, 2016 11:25:10 AM

When starting a business, you were probably conservative, knowing you couldn’t spend more than you can afford. But once you’ve moved pass the danger zone of a new business, you forget your conservative ways and dream bigger than ever before. You want to roll with the big guys, so the temptation is to emulate them

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Topics: internal marketing hiring, costs to hire marketing inhouse, costs of a marketing department

What You Need to Know About Hiring Marketing Staff: When You Should...and when you shouldn’t

Posted by Dstorm on Oct 13, 2016 9:53:07 AM

We want your business. Obviously. But when your company is stable enough to develop a Marketing Department, we also want to make sure you do it the right way.

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Topics: marketing team, hiring amarketing team, when to hire a marketing team

Using the Search Console Part 2

Posted by Shawn Wininger on Sep 1, 2016 7:28:45 PM

If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority. In our previous article, you learned step-by-step how to set up a Google Search Console account.

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Topics: seo, search console

What is Google's Search Console?

Posted by Shawn Wininger on Aug 19, 2016 5:00:00 PM

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

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Topics: seo, search console, search engine optimization

Google Analytics: The Basics

Posted by Dstorm on Aug 3, 2016 10:33:01 AM

In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. If you missed it click here

Assuming you have set it up and left it for a number of days to start tracking the data, this is a guide to the initial metrics and how they impact your website.

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Topics: Web Design, google analytics, website health

Website Checkup: Setting up Google Analytics

Posted by Dstorm on Jul 11, 2016 2:54:33 PM

Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that can show you who and how people are getting to your site, but Google’s Analytics are the ones you want to pay attention to, and bonus, it’s free.

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Topics: Web Design, google analytics

SPOTTER:  What's the Difference?

Posted by Dstorm on May 24, 2016 7:00:00 AM
Our Spotter project went live on Kickstarter Friday, and coming out of the weekend, we're already at 92.5% of our goal!  Let's take a look at how Spotter changes the current process for advertisers.
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Topics: Spotter

Local Advertising's Must-Know Tools

Posted by Dstorm on May 12, 2016 11:00:00 AM
We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg.
Most businesses using local advertising aren't full-time marketers.  They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of many - and keeping up with new marketing and advertising possibilities probably isn't going to make this week's to-do list.  There's SO MUCH daily innovation - it's difficult for those of us who are full-time marketers to keep up.  What this usually means for local advertisers is that - whatever level of understanding was achieved when they first started advertising has become permanent.  They made sense of the resources at hand and moved on to the next item on their list.  That might've been five years ago.  Sometimes ten.  Even twenty.  For the majority of advertisers we talk to, five years seems to be about right.  So, what's popped up in the past five years that you REALLY need to know about?
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Topics: Local Advertising