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The Surge - Storm Stanley's Blog

What is Google's Search Console?

Posted by Shawn Wininger on Aug 19, 2016 5:00:00 PM

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

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Topics: seo, search console, search engine optimization

Google Analytics: The Basics

Posted by Dstorm on Aug 3, 2016 10:33:01 AM

In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. If you missed it click here

Assuming you have set it up and left it for a number of days to start tracking the data, this is a guide to the initial metrics and how they impact your website.

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Topics: Web Design, google analytics, website health

Website Checkup: Setting up Google Analytics

Posted by Dstorm on Jul 11, 2016 2:54:33 PM

Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that can show you who and how people are getting to your site, but Google’s Analytics are the ones you want to pay attention to, and bonus, it’s free.

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Topics: Web Design, google analytics

SPOTTER:  What's the Difference?

Posted by Dstorm on May 24, 2016 7:00:00 AM
Our Spotter project went live on Kickstarter Friday, and coming out of the weekend, we're already at 92.5% of our goal!  Let's take a look at how Spotter changes the current process for advertisers.
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Topics: Spotter

Local Advertising's Must-Know Tools

Posted by Dstorm on May 12, 2016 11:00:00 AM
We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg.
 
Most businesses using local advertising aren't full-time marketers.  They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of many - and keeping up with new marketing and advertising possibilities probably isn't going to make this week's to-do list.  There's SO MUCH daily innovation - it's difficult for those of us who are full-time marketers to keep up.  What this usually means for local advertisers is that - whatever level of understanding was achieved when they first started advertising has become permanent.  They made sense of the resources at hand and moved on to the next item on their list.  That might've been five years ago.  Sometimes ten.  Even twenty.  For the majority of advertisers we talk to, five years seems to be about right.  So, what's popped up in the past five years that you REALLY need to know about?
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Topics: Local Advertising

Where do I start? Part Deux

Posted by Dstorm on Apr 28, 2016 6:00:00 AM

In Where do I start?  Part one, you learned that the first step is to perform a high-level overview of what you're doing right now.  In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. 
 
You may be thinking, "can't I just start on Part Deux, because I'm already here."  Well sure ya can!  We actually find that it's best to take some time between the two steps and start with a blank slate when you build the ideal plan.  In order to really come up with the ideal plan, you have to forget about everything you're doing right now. 
 
Think "launch mode."  Start from scratch.  Knowing what you know now, what would you do differently if you were starting over? 
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Topics: marketing strategies

All of Our 2016 JACC Banquet Videos - Right Here!

Posted by Dstorm on Apr 22, 2016 1:54:36 PM

We had a blast at the 2016 Joplin Area Chamber of Commerce Annual Banquet!  We've had the pleasure of working with the Chamber to develop videos for the event every year.  It's a mad sprint of day-long shoots and overnight edits (thanks Red Bull), but it's always well worth it to be a part of such a great event.

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Topics: video production

When it's OK to Change Your Brand

Posted by Dstorm on Apr 12, 2016 6:00:00 AM
Before anyone starts filling up their Depends because I'm using the words "brand" and "change" in the same sentence, allow me to make a small disclaimer.  You're not going to find this article filled with statistics and facts supporting (or discouraging) a change to your brand.  Instead, we're going to talk about this like humans.  Imagine that you and I are chatting about this casually over coffee.  I would rattle off half of this with a British accent, because that's what I do, and I highly suggest reading this article in a British accent, because it's just more entertaining that way.  Now see, it's pretty clear already that this blog is no place for statistics.  Off we go.
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Topics: Brand Recognition

Lead Generation:  What You Need to Understand Now

Posted by Dstorm on Mar 30, 2016 7:00:00 AM

When I started with this agency in 2008, we didn't talk about "lead generation."  In most cases, it wasn't a feasible option - or it was, and we didn't understand how it could fit in yet.

Today, it's a big deal, and we talk about it several times per day.  So what is it, and what do you need to know right now?

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Topics: lead generation

Where do I start?  Part One

Posted by Dstorm on Mar 3, 2016 1:00:00 PM

You may realize that "something" needs to change with your marketing, but you're not sure what it is or even where to start?

There are infinite options for evaluating your marketing, but perhaps the simplest and easiest to relate to is by looking at your business as a whole and the touches you have with customers and prospects. Let's start from the top:

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Topics: marketing strategies

     

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